VISION

We create timeless iconic products infused with passion, desire and a sense of magic.


A legacy, shaped by desire. 

MISSION

We partner with
companies to distill and elevate their intrinsic identity, fostering the enhancement and advancement of their unique qualities.


Transforming dreams to strategy.

KIM MICHEL, FOUNDER 

"Our linear society has consistently rewarded conformity. However, deep within us lies an inherent spark to rebel, craft and innovate".


Born in Sweden and honed in the intricate disciplines of industrial design at the esteemed Konstfack University of Arts, Crafts, and Design in Stockholm, Kim Michel stands as a prolific, multi-award-winning designer, consultant, and mentor.

As an esteemed international design ambassador, Kim Michel possesses extensive global experience garnered through tenures with renowned companies including Semcon, Electrolux, Zanussi, AEG, Frigidaire, Ecovacs, Marssenger, Bixdo, Kadaaz and
Jacob Jensen Design.

Kim Michel Design was founded with the vision to establish long-lasting partnerships that enhance the connection between artistic expression, brand recognition, and business growth.


Our goal is to bridge the gap between creativity and commerce, eliminate bottlenecks, and streamline investments to create thoughtful design solutions that elevate companies to design leaders.


We believe that iconic designs transcend mere aesthetics and features; they are about crafting narratives deeply rooted in strong values—values that resonate emotionally and socially with the audience.

Through our innovative VCI methodology, we empower brands to embrace and explore their unique intrinsic identities, fostering the enhancement and advancement of their distinctive qualities.







AWARDS & RECOGNITION

Recent achievements made possible through great teamwork.

Accolades & Public Apperance:


2023 Award Jury - European Product Design Association (ePDA) 

2023 Honorary Speaker - Guangzhou Design Week (GT Chair & Continental)

2022 General Manager - Jacob Jensen Design, China Branch

2022 Global Design Director - Jacob Jensen Design A/S

2022 Board Memeber - Danish Chamber of Commerce China (DCCC)

2022 Honorary Speaker - Shanghai Industrial Design Associtation (SHIDA)

2022 Honorary Panalist - Design 99, Future Global Design Summit

2020 Council Memeber - Global Design Industry Organization (GDIO)

2020 Honorary Speaker - Shenzhen Industrial Design Fair, SZIDF

2019 Creative Director - Jacob Jensen Design Shanghai






Awards & Recognitions:


2024 German Design Award - Bixdo, W60

2022 RedDot Design Award - Ecovacs, Deebot X1

2022 RedDot Design Award - Ecovacs, Airbot Z1

2022 IF Award - Ecovacs, Airbot Z1

2022 CES Innovation Award - Ecovacs, Deebot X1 & Airbot Z1 

2022 Best of CES (Android Authority) -  Ecovacs, Deebot X1 & Airbot Z1

2022 PCMAG Editors Choice - Ecovacs, Deebot X1 & Airbot Z1

2021 Muse Silver Award - Otris Electric, Elderly Elevator 

2020 IF Award - Electrolux, Comfort Flow 700

2020 RedDot Award - Electrolux, Pure A9

2016 Good Design Award - Frigidaire Gallery, Cool Connect 

2015 RedDot Award - Electrolux, Pure 02

2015 RedDot Award - Zanussi, Lindo 300